Zippy WiFi Blog
News, About Us, Tech Trends, Recent Deployments
One company - One Connection at a time - with a vision of tomorrow.
There IS an alternative to connectivity and mobility. Join our group to help your neighborhood carrier-class network grow faster!

Logo Contest... Let's see what you all can come up with... What do you think about these?

We want a cool new look... send in your best... get 1 year of free WiFi at an upgraded speed just for submitting a worth-while design... the person's whose design we like the best will get published and noted on all of our sites - as well as pocket a little bit... say $500.00 US! How's that for an incentive - plus he/she will also get free access to our networks!
Posted by Eric Henderson at 12/4/2006 12:07 PM | View Comments | Add Comment | Trackbacks
How to Research and Utilize Valuable Search Keywords
Every search engine marketing professional understands the importance of choosing relevant keywords to include in web page content. Many factors must be considered during the keyword selection process and, once a list has been compiled, the keywords must be incorporated into the site content properly. In this article, I'll outline a general approach to selecting valuable keywords, and also suggest a few things to consider when optimizing your web site content.
Posted by Eric Henderson at 8/14/2006 2:55 PM | View Comments | Add Comment | Trackbacks
The Fundamentals of Search Engine Optimization
Free WebPosition 4 Trial

The Fundamentals of Search Engine Optimization

by Richard Drawhorn

The fundamental concepts behind Search Engine Optimization (SEO) are understood by most search engine marketers, but those new to the subject should find this article to be very useful. Informative articles on various aspects of SEO have been published here on over the years, and in this post I will summarize these concepts and provide links to relevant articles.

Keyword Research
The first step in SEO is to identify the search terms for which you would like your web site to rank well on search engines. We might believe that we know these terms already, but our intuition is often incorrect about how popular or competitive search keywords actually are in reality. People use all kinds of variations of phrases as they are searching for information on the internet. It's important to identify these terms and use them in your site content exactly as people type them into search engines. To discover what these search terms are, a keyword research tool should be used. There are several free tools available, such as the Keyword Selector provided by Overture, but most of the robust keyword research tools are subscription based. For more information on how to start compiling a good keyword list, read How to Research and Utilize Valuable Search Keywords.

Web Site Optimization
You now have your well researched keyword list in hand, and are ready to use the keywords in your web site content. How should these search terms be integrated into your web pages? How often should the phrases be used, and in what sections of the pages? Those are excellent questions and the answers are not known exactly because they depend on the algorithms used by search engines. However, it is generally agreed upon that search engines look at several different sections of a page when evaluating its content:

Search engines look at the various sections of the document for repeating patterns of keywords or phrases. For this reason, it's important to have a keyword density within a specific range. What should that keyword density be? Software tools like WebPosition's Page Critic can help to answer that question. The Page Critic works by looking at the keyword density (and other statistics) of pages that are already ranking well on search engines. Since the search engines keep the details of how their algorithms work a secret, a reasonable strategy is to emulate pages that are well positioned.

Web Site Design
Aesthetics and user friendliness are important elements of web site design, but there are a number of other things to consider to ensure a web site will be as friendly to search engines as possible.

  • HTML Validation
    It's important to ensure that the HTML code that makes up a web page is correctly formatted. If there are errors in the code, then search engine spiders may have difficulty indexing the page's content. Use a HTML Validator to check the formatting of HTML code, and read this article for more information on why this is important.
  • Site Map
    It's always a good idea to create a site map to make it easy for search engine spiders to index the site's content. Link to every page on the web site that has relevant content, and place a link to the site map on the site's home page. It may also help to sign up for the Google Sitemaps program to help ensure your content is indexed by Google.
  • Develop a Site Theme
    One aspect of web site design that is often overlooked is theme development. If possible, organize your content so that particular themes are reinforced. Read Reinforcing Ideas and Improving Relevance to Gain Better Rankings for ideas to consider when organizing your site content.
  • Avoid Duplicate Content
    It's important to avoid duplicating content on the web site. Read Duplicate Content: How Does it Affect Your Rankings? for more information on how to avoid penalties associated with duplicate content.

Comply with Search Engines' Terms of Service
There are several practices to avoid to stay on good terms with search engines. Techniques like cloaking, hidden text, or spamming, for example, violate search engines' terms of service. If a site is found to be using these types of blackhat techniques, it will typically be removed from the search engine's index. Read this article for more information about practices to avoid.

Build Link Popularity
The Link Popularity of a page is a term that refers to the number of other web sites that link to that page. Search engines typically consider how many other sites link to a page as a factor in determining that page's ranking. The idea behind this is that if others link to a page, then they must consider that page's content to be valuable in some way. However, all links are not weighted equally and it's therefore important to try to encourage high quality web sites within your own theme area to link to your site. For a good overview of these concepts, read Link Popularity Considerations, and for some ideas about how to start building links read A Review of Link Building Strategies.

Monitor Performance
Once your optimized web site is online, you'll want to monitor its performance on the search engines. If the site is brand new, it should of course be submitted to the search engines, or perhaps resubmitted if necessary. Monitor the site's positions on search engines for keywords of interest to identify areas where the site is performing well and areas that can be improved. An excellent tool designed for this is WebPosition's Reporter feature. It creates formatted reports featuring graphs of positions over time, as well as useful parameters like the Keyword Visibility Index.

A web site that is positioned well in search engines should start receiving a significant number of visitors. To monitor traffic and other useful web site statistics, a web analytics solution such as WebTrends is recommended. Read Measuring Web Site Statistics as Part of Your SEO Strategy for more information about the benefits of web analytics.

The art of SEO is a set of skills that can be learned and implemented by anybody who manages a web site. However, proper optimization and maintenance of the site requires time and effort, and the fundamental elements of SEO discussed above must be put into practice. Those who find they do not have the time or desire to implement their own SEO program, read Outsourcing a SEO Program for some advice on how to best seek out professionals that can help.
Free WebPosition 4 Trial

Posted by Eric Henderson at 8/14/2006 2:35 PM | View Comments | Add Comment | Trackbacks
Top 5 Tips for Successful Search Engine Marketing
If you are new to the Search category, you're probably familiar with the term "Search Engine Optimization" (SEO) and have seen or heard the term "Search Engine Marketing" (SEM), but are not exactly sure what Search Engine Marketing really means.
Posted by Eric Henderson at 8/14/2006 2:25 PM | View Comments | Add Comment | Trackbacks
Zippy WiFi on the HUNT for co-op links and community tags!
Social networks are getting a lot of attention these days including Wikipedia, and MySpace. Along with the buzz, these sites are also generating a lot of traffic! How can you integrate links for these types of social network sites into your search engine marketing program?
Posted by Eric Henderson at 6/22/2006 2:11 PM | View Comments | Add Comment | Trackbacks
Don't have a big budget but still want a wifi hotspot? Here's a great Open Source FREE wifi in a box setup you can do from home!
This info below is a great way to use easily available and affordable off-the-shelf hardware to get you up and running for minimal amount of initial $$... simple Linksys or similarly supported router with updated firmware - also gives you more control over your routers, even if you are not interested in sharing your connection - but we LOVE those that do! Original Post on forum. A howto for DD-WRT, Chillispot and FreeRadius. ********Warning ******** Following these instructions will invalidate your Linksys warranty. ...
Posted by Eric Henderson at 4/14/2006 9:53 PM | View Comments | Add Comment | Trackbacks
Joomla! - the difference between modules and components
originally posted at Components vs. Modules ...
Posted by Eric Henderson at 4/9/2006 6:30 PM | View Comments | Add Comment | Trackbacks
Increased coverage and Options with New Strix Systems Access Points announced Today!
Ed Holt at Strix Systems, one of our favorite Access Point Manufacuters, has announced the release of their Second Generation OWS (outdoor wireless) AP's. Most of our network is based on the Strix Systems AP's and the amazingly efficient and dynamic mesh architecture they provide. These new units are much the same in size and function - but with improved internal design making it much easier for the end operator to maintain the device and replace radio cards as needed. Add to this a huge increase in RF power on each card - from the older 100mW now to a ...
Posted by Eric Henderson at 4/9/2006 12:05 PM | View Comments | Add Comment | Trackbacks
It's happening - read more about recent deployments using similar equipment world-wide!


Ribbon-Cutting Ceremony Will Feature Demonstrations of Real-Time Video and Internet Access over Strix Systems’ Solution

April 3, 2006

CALABASAS, Calif., April 3, 2006 – Strix Systems, the leader in high-performance wireless mesh networking, today announced that its Access/One Network Outdoor Wireless System (OWS) will be featured at the City of Sacramento’s “Cutting the Wires” ceremony, which marks a milestone for the citywide wireless project. Strix expects that in the near future the Sacramento network, with 2,000-plus wireless mesh nodes planned, will be even larger than the Strix network in Tempe, Arizona, which is the largest citywide mesh deployment in the United States.

Click here for more details.



First Deployed in Tempe, Strix Network Now Serves Three Cities and Covers Over 187 Square Miles

March 16, 2006

CALABASAS, Calif., March 16, 2006 – Strix Systems, the leader in high-performance wireless mesh networking, today announced that the town of Gilbert, Arizona, has selected MobilePro Corp. to design, deploy, and operate a citywide wireless service based on Strix’s Access/One® Network Outdoor Wireless System (OWS).  This represents a further expansion of the wireless mesh network that MobilePro first deployed as a citywide system in neighboring Tempe, Arizona, and then extended to the city of Chandler.  The deployment is based on Strix’s multi-radio, multi-channel, and multi-RF mesh solution, which provides the highest capacity in the industry.

Click here for more details.



February 22, 2006

CALABASAS, Calif., February 22, 2006 – Strix Systems, the leader in high-performance wireless mesh networking, today announced that Accatel, Inc., an international carrier based in New York, has partnered with Nextel Telecom (Bangladesh) to deploy a citywide wireless mesh network in Chittagong, Bangladesh. The network is based on Strix’s Access/One Network Outdoor Wireless System (OWS), a multi-radio, multi-channel, and multi-RF mesh solution that delivers the highest-capacity mesh system available today. The Strix network will provide phone and Internet service to residential and business customers in Chittagong.
Click here 2 for more details.


January 30, 2006

CALABASAS, Calif., January 30, 2006 – Strix Systems, the leader in high-performance wireless mesh networking, today announced that NeoReach Wireless, has selected Strix’s Access/One Network Outdoor Wireless System (OWS) for its city-wide wireless mesh deployment in Chandler, AZ.
Click here 1 for more details

More >>

Unfurling wireless mesh

Federal Computer Week, February 27, 2006

Wi-Fi deployments stretch across cities, countries, corporations

RCR Wireless News, February 27, 2006

More >>

Posted by Eric Henderson at 4/9/2006 1:27 AM | View Comments | Add Comment | Trackbacks
Why are we doing this? Free city-wide wireless internet? It can't be true!
So many have asked - "Why are you trying to GIVE away the internet?"

My Answer: "It was free to begin with..."

Sure, it costs money to operate and deploy the mesh network. Valuable resources, equipment expense and an enormous amount of time is invested into this project.

The reason it works - is because of people like you who can offer your expertise to everyone else - for FREE... we all benefit from the open knowledge and access our network can provide to those it covers.

Please leave all the headaches and details on how we keep financialy solvent to us. We thrive on your opinions and knowledge you can share. The more you visit our network and use it - the more others will too. It's quite simple actually - the internet was inteded to be free. The idea of charging for access to the internet - the ISP industry - is really a very new industry in the world, being barely 12 to 15 years old in most areas...  Technology advances have enabled us to provide multiple levels of services to our communities we serve - some of these are completely at a loss, financially - but fear not - if even the most expensive to maintain and deploy network segment can find its way to attract just ONE person who can help our effort or answer questions by sharing their experiences or expertise on our community websites - it is well worth it!

Partnerships with local and national ISP's and WiFi roaming partners like Airpath and Boingo are on the way... soon your home or business ISP (dial-up, cable or DSL provider) will give you the option to add high speed priority city-wide wireless access to your service plan. Some may charge for it - as we intend to charge them for using our network backbone of wireless devices - others will roll it into the costs of your monthly contract with that particular ISP. Remeber this, however, - all proceeds from such relations will go to further the development and deployment of this network and all it's community websites.

Free wireless internet is provided on a limited bandwidth with some port restrictions (for safety and security) to encourage users to participate in the project. Those who need higher bandwidth and are capable of paying for it are encouraged to contact your ISP or one in our lists to setup an account. Free high speed access is provided to everyone who connects to our access points and nodes throughout the coverage areas - you can register for an account on the local community portal website and use that username and password from then on to authenticate to the wireless network and to the rest of the internet.*** We DO block publicly known sources of virus, spam, and certain non-beneficial materials known to be of poor taste which is not legal to display in public areas or through public services. If you want access to adult-related sites, please do so in the privacy of your own home. The free public access accounts will NOT have world-wide access and we may discontinue your use at any time if others in the network are affected negetively by your access. This is a COMMUNITY network. Please keep it clean! We monitor ALL traffic and work closely with federal and local authorities to catch and prosecute anyone conducting illegal activities over our networks.

If we all monitor our activities - and the activities of our children who are using the Internet - this can be a much safer place to visit, play on and learn from.

Typical bandwidth for unregisterd public users who are able to browse the local community websites and other partner web pages is upto 256kbps download and 128kpbs upload. This is still nearly 4 times faster than dialup!

We recommend service resellers to offer 3 tiers of priority broadband: 512Kbps Down, 1Mbps Down and 1.5Mbps down. These are near T-1 speeds, wirelessly. Our network is constantly evolving and adding physical ISP connections. As more connections are added these options will be greatly expanded. The hardware we use is capable of 100Mbps backbone network communications between each node - bidirectional per backbone radio.  Most of our nodes have the ability to host not one, not two, not even three - but a whopping SIX radios per location. That affords us a lot of capacity for increased useage and ability to integrate well with emerging technologies like Voice over IP (VoIP).

Welcome to the future of the net! Welcome to wireless FREEDOM!

WelcomeToWichita  and the ZippyWiFi Alliance!
Posted by Eric Henderson at 4/9/2006 12:08 AM | View Comments | Add Comment | Trackbacks